Over Christmas I downloaded an app for my iPhone called The 12 Days of Christmas, which promised a free download for 12 days from Boxing Day onwards.
OK, so there have been some good free music tracks but there has also been three unsubtitled TV shows/movies that are useless to me!
I don't understand what the deal with Apple and iTunes and its lack of subtitles. I mean, it's an American company. I thought that it was even more compulsory to be disability aware in the USA than it is here... no?
I have actually written to the iTunes peeps about this several times but have had no reply, which is not surprising but is frustrating.
Google searches tell me that there are ways to now embed your own subtitles into things, but I don't understand how this works and my head starts spinning like it used to do in maths GCSE whenever I look into it.
And the thing is, if the general public are able to do this – technophobe me excluded – then why can't a massive corporation like Apple full of technical experts sort this out?
It frustrates me when companies think they are doing OK in terms of making their services great for people with disabilities and are not open to improvement or change. I'm not saying this is true of Apple, but iTunes is eight years old this year and as far as I'm aware subtitles have been around a whole lot longer so I do wonder why it hasn't done anything yet.
My latest search revealed there was one new release subtitled movie on iTunes – Knight & Day with Tom Cruise in it – and that is it!
Why is it possible to subtitle this one and none of the others?
Apple is missing out on a huge market here. I mean my lack of ability to make conversation in cars and on any form of transport means I often look to my phone for a way of passing the time. If I could download subtitled stuff for it, well I'd spend a whole lot more money and I'm pretty sure a lot of other people would too.
I’ve hit a brick wall with this. I do not know where to go to get answers, or even if there are any. Why aren’t movies subtitled on iTunes? Is it because it’s too expensive?
And that is what I’m going to find out!